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10 Important Places You Need to Put Your Call To Action

by David on Tuesday 7th February, 2012 at 11:02 COMMENTS (0)

Are your landing pages generating a high conversion rate but not creating many leads? If so it sounds like your content quality is fine but your content promotion is a problem. You probably are not getting your offer out in front of enough people.

It will help greatly to make sure you firstly have call to actions on your pages, secondly to add more of them to various parts of your web presence.

Here are 10 places we think you should add your call to action buttons;

1. Your Blog
Add a call to action in your side bar and always add a call to action to every article you publish. You can even add call to actions within the body of your content.

2. Your Email Marketing
Make sure your email marketing message have a clear call to action enabling your subscribers to get at more of your content or offers.

3. Facebook Page
You can get your call to action out there via a custom business page tab, using Facebook Ads or Sponsored Stories.

4. Your Tweets
Use your Twitter bio and add your call to action. Although not clickable you could add a short and simple URL to the background of your Twitter page background design.

5. Your LinkedIn Company Page
Add call to action in your products tab within your LinkedIn company page.

6. Every Page of Your Website
Call to actions should be on all of your website pages, other than on your landing pages. Your landing pages will already be designed well to draw the visitor to the action you want. Don't confuse the visitor by adding a second call to action. Match your call to action to the information on the page. If a visitor is looking at your product details and prices, it is appropriate to put a "buy now" call to action in. If a person is only looking for information about your product, lead them to the appropriate information.

7. eBooks and Webinars
Your visitor may have already given you their details before they downloaded the eBook or viewed your Webinar. You now want to move them to the middle of the funnel. So again include your call to action within your eBooks and webinars to keep nurturing your visitors into leads.

8. Presentations
If you speak at industry conferences or events and the events guidelines allow for it, include your call to action within your presentation.

9. Email Signature
It all helps, add your call to action to your personal email signature, even better ask all of your sales and marketing teams to do the same.

10. Videos
Include a call to action within all videos you produce, keep it short and simple and easy to remember.

Now you can enjoy a higher conversion rate.

If you know of any other suggestions we may have missed please use the comment box to let us and our readers know.

Find out more about landing pages

The DR Adept Team

Filed under: Landing_Pages design optimisation

9 Tips for the Perfect Landing Page - See Your Conversions Increase

by David on Monday 23rd January, 2012 at 15:01 COMMENTS (0)

Website landing pages are one of the most important elements of lead generation. Most companies still do not use lead generation pages, but concentrate on stuffing as much information about their products or services within their website pages. This often leads to confusing the visitor.

... Read further about 9 Tips for the Perfect Landing Page - See Your Conversions Increase

Filed under: Call_to_action marketing design

Website Design in Essex Turning Essex Visitors into Customers

by David on Thursday 12th January, 2012 at 07:01 COMMENTS (0)

Calls to Action

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Website Design UK

by Christina on Monday 24th October, 2011 at 14:10 COMMENTS (0)

DR Adept are a website design UK company. We do not outsource to any companies based outside of the UK. We strongly believe in keeping trade local and helping local business succeed on the internet.

... Read further about Website Design UK

Filed under: Fireworks How_to Design