8 Ways to Improve Your Landing Page Quality

by David on Wednesday 15th February, 2012 at 15:02 COMMENTS (0)

Your landing pages must do a number of things correctly in order to be successful. If your landing pages are not converting the visitors into leads then they are not successful. You have done the hard bit and got the visitor to come to your web page, now they are there you need to keep them interested and get them to complete your call to action. Be that filling out a form, buying a product or downloading a free eBook.

Here are a few pointers to help you improve the performance of your landing pages and convert those visitors into leads.

1. Improve Your Headline: Your landing page headline is likely to be the first thing your visitor sees. It needs to be interesting and compelling enough to keep your visitor on your landing page to read what is on offer. Accurately sum up the content of your offer to your visitor. Try and be catchy, clear, and concise, not boring and vague.

2. Align Your Image With the Offer: Every landing page needs an image. That image needs to also describe what is on offer. If it is an eBook, then have an image of the eBook. If you are offering a free trial of some software show a snap shot of your software. If you are giving away a free fluffy toy, an image of the toy would be appropriate etc. The image will help motivate the visitor to carry out the action you want to achieve.

3. Shorten Your Copy: Never give a detailed description of what you are offering and why the visitor has to buy it. A landing page should be as short as possible. Your visitor wants to know quickly what the offer is, what they will get out of it, and why it is worth completing the form and giving you their information. Answer these questions using enticing yet simple copy. Using bullet points to break up copy can get the message across very quickly.

4. Shorten (or Lengthen) Your Form: The decision to shorten or lengthen your forms depends on your goals. If you have plenty of traffic coming to your landing page but not filling in your form then you need to ask for less information and shorten your form. If you have plenty of traffic coming to the landing page and plenty of prospects completing the form but you need to identify a better quality lead then you will need to ask for more details from the prospect to enable you to qualify them.

5. Include Social Sharing Buttons: Including social sharing buttons on your landing page enable's your visitors to spread your content to their connections, expanding the reach of your landing page.

6. Demonstrate Value: People hate filling out forms, they hate giving out their personal information. You have to show them the value of the benefit they will receive if they complete your form. Make sure your page clearly explains the value of the offer and explain the benefits.

7. Make Your Call-to-Action (CTA) Compelling: You need to make it clear to the visitor what it is you require them to do. You might want them to 'download', 'register' or 'sign up', but you need to make it clear, and make it stand out against everything else on your landing page. Tie your call to action to your offer.

8. Remove Multiple CTAs: Keep it to one call to action per landing page. Remember what it is like when you are standing in a sweet shop trying to choose between two or three different chocolates. Do not make your visitor choose, because they chose they may make is to leave your landing page without completing your call to action.

Comment below if you know of any other changes you would make to improve a landing page.

If you want to find out more about prices and what is included in our landing page designs then click here : One Page Website

The DR Adept Team

Filed under: Tags: Call to action marketing design

10 Important Places You Need to Put Your Call To Action

by David on Tuesday 7th February, 2012 at 11:02 COMMENTS (0)

Are your landing pages generating a high conversion rate but not creating many leads? If so it sounds like your content quality is fine but your content promotion is a problem. You probably are not getting your offer out in front of enough people.

... Read further about 10 Important Places You Need to Put Your Call To Action

Filed under: Tags: Call to action marketing design