In more recent years companies have realised the worth of social media and getting their messages, products or services out to a greater audience.... Read further about Social Media Marketing and How Small Businesses can Utilise it.
The misconception about what content marketing can and can't actually achieve for a business hurts many departments as well as agencies because of the lack of sufficient budget and time investment as well as the business owners expectation for quick results.... Read further about Understand why you are creating content for your website.
I have signed up to many blogs which are based around digital marketing, SEO and design. The people I follow are considered to be the industry leaders, yet I'm getting suspicious about some of the information they are providing. I guess it is reasonable for the industry leaders not to want to give away all their secrets, but I do feel sometimes they only give half of the information which leads to website optimisation misconceptions.... Read further about Digital Marketing Misconceptions