Companies are getting better at using social media, even though the platform owners make our lives harder and make it more difficult to be seen if you aren't paying for advertising.  There is now more competition than ever, with too many brands fighting for your customers attention.  You've either got to get really creative to get noticed or work harder than the best performers who usually have bigger budgets and more staff allocated to dealing with Facebook alone.

If you want to utilise Facebook, I've written a blog with the top tactics that will help you to generate higher engagement, thus getting exposure to more potential customers.

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Recently we were asked by a client if blogging was actually worth doing, so we thought we'd let you know why blogging is so important in 2020.

When we publish an article we see huge spikes in traffic and an increase in links to a website over a couple of days.  The impact of this helps a website get found for more keywords and helped the sites to climb the search engine rankings faster.

One article on our own website generated 60,000 inbound links.  We were also invited to write an article for a well know industry leader in SEO, that one link from an industry leader propelled our website from position 5 straight to position 1 for many years.

In short this is why you should be blogging:

• Keeps your website updated and fresh
• Improves SEO
• Shows your audience you know what you're talking about
• A great tactic to drive traffic from social media to your website
• A great tactic to sell products/service within the blog
• A great tactic to create internal links to other pages within your website

All the above are important factors as far as Google is concerned, and the other search engines pretty much follow Google, so you're sorted across all of them.

We can write insightful and SEO-friendly articles for your blog on a weekly, fortnightly or monthly basis.  Get in touch to find out more.