There's no point having a beautifully crafted site that nobody uses. You need an online marketing strategy that works. The main tools for achieving that and building and maintaining the traffic flow to your website is search engine optimisation, pay-per-click advertising, social media and email marketing.
All websites built by DRA Digital are optimised for the search engines. Even if your site was built by someone else, we can still take a look at it and tell you where it can be improved.
We can help you to track the information that will allow you to make improves to your online business.
Statistics can often be over looked instead of utilised to make the necessary changes to a site which can see profits increase.
Understanding what your competition is doing is vital to the growth of your online business.
We keep an eye on your competition and report on their social activity, off-page optimisation techniques and the search terms that they are targeting.
All of this helps with future campaign strategies.
We have a team of content creators who can create articles that will help your website's authority as well as getting you noticed across multiple platforms.
SEO for E-commerce websites is considerably different to other types of sites. We can identify the best way to structure your website, which pages need to be given priority over others and how to make it easier for your customers to work their way around your site.
Google Penalty Recovery
If you have experienced a sudden ranking loss or a dive in traffic to your site it is likely that you have suffered a penalty. We can help to identify the causes and find a recovery solution for you.
We find the keywords you haven't focused on, based on what you are already using, helping to identify potential terms that could improve traffic and revenue for your site.
We aim to provide your website with the exposure it needs while steering clear of any potential problems, such as bad links.
We stick clear of anything that may cause a problem to your website in the future, but work hard at naturally growing your business online.
This is where great design comes into play. Giving you a website that is structured to perfection is half of the battle when it comes to ranking well in the search engines.
The search engines never stand still, so we don't either, we will interrogate your website on an ongoing basis and constantly refine and improve it from tidying up code to how content is displayed on the screen.