A Case Study in Rapid Traffic Growth

UK Native Wildflower Seed Supplier: A Case Study in Rapid Traffic Growth

For many native wildflower seed companies, their customer base is wonderfully diverse.  From individual homeowners tending their gardens to businesses embarking on large-scale landscaping projects, they cater to both business-to-consumer (B2C) and business-to-business (B2B) clients.  This means their marketing efforts need to resonate with both audiences, which can certainly be a unique challenge.

Adding another layer of complexity is the crucial local element.  For seed and plant suppliers, being visible in the specific towns and cities they serve across Britain is absolutely essential.  With a staggering 97% of customers using search engines like Google to find local businesses, and 89% of B2B researchers relying on the internet for purchase decisions, Search Engine Optimisation (SEO) isn't just an option - it's a must-have marketing channel for UK native wildflower seed companies.

However, effective SEO involves a lot of moving parts, often more than a growing company can realistically manage in-house.  This is precisely why many choose to partner with experienced SEO professionals like us.  In this case study, we'll share how we helped a UK native wildflower seed supplier achieve a remarkable 5,500 increase in organic traffic in just six months, a trajectory that continues to climb! Read on to discover how we did it and how we can achieve similar results for your business.

The Client: A Growing Family-Run Business

Our client is a relatively new, family-run UK native wildflower seed company.  As a newer player in the market, establishing a strong local presence, especially in a large count, presented a significant hurdle.  While the UK market for native wildflower seeds is competitive, our client had already built a strong foundation through their exceptional service, competitive pricing, and efficient next-day delivery.

The main challenge they faced was a common one: despite having a well-designed website, they weren't generating significant traffic, and their competitors were consistently outranking them in search results.

The Importance of Backlinks and Local Keywords

For a wildflower seed supplier, it was critical to rank prominently for localised keywords related to UK native wildflower seeds in their local county.  These keywords were highly competitive, often dominated by established supply companies with strong domain authority and extensive backlink profiles, as well as well-known garden centres who were beginning to embrace wildflower seeds.

On search engines like Google, backlinks act as powerful endorsements, signalling the quality and credibility of your content.  Simply put, a backlink is a link from another website that points back to yours.  Building a diverse portfolio of high-quality backlinks is incredibly important for competing effectively on Search Engine Results Pages (SERPs).

In our client's situation, their lower rankings were primarily due to:

1. A scarcity of high-quality backlinks.
2. Insufficient quality content specifically targeting local keywords.

We quickly identified these core issues during our initial SEO consultation with the client, who had been referred to us by another satisfied business.  Recognising the need for a comprehensive solution, we recommended our fully managed SEO service, combining all our SEO products into a cohesive and powerful strategy.

Our Approach: Auditing for "Easy Wins"

Every successful SEO campaign begins with a thorough website audit.  Our goal is to identify and address any foundational issues that could hinder our strategy.  These often include but not limited to:

• Website design and user experience (UX)
• Indexing errors
• Duplicate content
• Thin content (pages with less than 1,000 words)
• Orphan pages (pages without internal links pointing to them)
• Slow site speed

Once the site passes its "health check," we delve into the client's current SEO performance.  With permission, we analyse their Google Search Console and Google Analytics data to uncover key metrics.  A crucial part of this phase is identifying "easy win" opportunities - keywords that the site already ranks for on Google, but not within the top three.  Positions 4-30 are prime targets for us, as we know that with strategic optimisation, we can quickly elevate these keywords and provide a rapid boost in traffic.  Our client had several such opportunities, which we capitalised on immediately.  From there, we moved on to the core elements of our strategy.

The Strategy: Content, Links, and Internal Optimisation

We knew that our client's primary needs were internal linking, high-quality backlinks and fresh, locally-optimised content.  Here's a closer look at our multi-pronged strategy:

• Regular, High-Quality Blogging: We committed to writing one compelling blog post per month for the client.  Each blog was meticulously crafted based on thorough keyword research, ensuring relevance to their target audience and local search queries.  We also incorporated high-resolution images to enhance readability and engagement.  These blogs were instrumental in achieving the local keyword rankings needed to drive more business.  Additionally, we regularly updated and improved older blog posts to keep their content fresh and relevant.
• Strategic Link Insertions: We identified numerous existing online garden and seed business blogs where our client's products and services were highly relevant and could genuinely add value.  By reaching out to these website owners, we successfully requested the insertion of links back to our client's native seeds, significantly increasing their backlink profile without the need to create entirely new content from scratch.
• Targeted Link Outreach: While link insertions were effective, we also actively pursued link outreach to secure high-quality backlinks through guest posting.  We identified relevant businesses that accepted guest articles and, through targeted outreach, successfully placed numerous valuable guest posts featuring links to our client's site.
• Enhanced Internal Linking: We improved user experience by making navigation more intuitive and clearly signalled to Google which pages were most important, helping them rank higher.

Crucially, for all the backlinks we built, we specifically targeted the client's location and delivery pages.  Why? Because we knew these pages were most likely to generate direct business and were also the pages most in need of high-quality backlinks to improve their search rankings.

The Results: A Transformative 5.5K Traffic Increase

Thanks to careful planning and precise execution, our comprehensive strategy was a resounding success, delivering exceptional benefits for our client:

• Skyrocketing Traffic: Their organic traffic soared by 5,500 unique visitors per month in just six months, and this impressive growth continues to accelerate.
• Top 3 Keyword Rankings: We successfully propelled a few hundred keywords into the top three search positions.
• Consistent Value Generation: The links we built and the content we created are consistently generating an estimated £11.8k worth of traffic each month, a value that will continue to benefit our client long into the future.

Are you looking to achieve similarly impress results for your company?

At DR Adept, we simplify SEO success, taking the entire process off your hands.  You can sit back and watch your traffic (and revenue) grow, just like our client did.  Don't wait - reach out for a consultation today and let's discuss how we can help your business flourish!