Phase 1

Discovery and Planning

• Consultation: Understanding your business objectives, target audience, service offerings, brand values, and existing pain points with your current website and business.
• Defining Goals: Clear goals for the new website will be established, such as increased lead generation, improved brand perception, enhanced customer understanding of services, and better mobile accessibility.
• Competitive Analysis: Analysis of competitor websites will be conducted to identify industry best practices, design trends, and areas where you could stand out.
• Sitemap and Navigation: A logical and user-friendly sitemap is developed, outlining the structure and organisation of the website content.  The navigation is designed for intuitive browsing and easy access to key information.
• Content Strategy: A preliminary content strategy is developed, identifying key content areas, messaging guidelines, and calls to action to effectively communicate.

Phase 2

Design and Prototyping

• Wireframing: Wireframes are drawn for key pages to establish the layout, content hierarchy, and user flow.
• Visual Design Concepts: Visual design concept is developed, incorporating the company's brand identity (or creating a new visual direction if required).  The concept will explore different colour palettes, typography, imagery styles, and overall aesthetic to create a modern and trustworthy look.
• Mood Boards and Style Guides: Mood boards can be created to visualise the overall feel and tone of the website.  A comprehensive style guide can be created to ensure consistency across all design elements.
• Interactive Prototyping: Initial Website is built to simulate the user experience and test the website's functionality and navigation flow.  This allows for user testing and identification of potential usability issues before full development and implementation.

Phase 3

Development and Implementation

• Development: The design mockups are translated into clean, efficient, and responsive HTML, CSS, and JavaScript code.  Focus is placed on ensuring optimal performance across different devices and browsers.
• Content Integration: Content is added or created and implemented based on the content strategy.
• SEO Optimisation: All the main pages of the website are given a basic level of optimisation ready for the search engines, including meta data optimisation and creation of SEO-friendly URLs.

Phase 4

Testing and Launch

• Cross-Browser and Cross-Device Testing: Testing is conducted across various browsers (Chrome, Firefox, Safari, Edge) and devices (desktops, tablets, smartphones) to ensure responsiveness and functionality.
• Usability Testing: User testing is undertaken to gather feedback on the website's ease of use and identify any areas for improvement.
• Performance Testing: Website loading speed and performance are tested and optimised for a smooth user experience.
• Website Launch: The new website is launched and made available to the world.

Phase 5

Post-Launch Support and Monitoring

• Monitoring: The website will be monitored to identify and address any issues.
• Ongoing SEO: Clients are offered ongoing SEO to ensure their website performs well in the Search Engines and get listed prominently .
• Ongoing Support and Maintenance: Ongoing support and maintenance services are standard and part of our managed hosting service, this ensures the website remains secure, up-to-date, and performs optimally.

This comprehensive approach ensured that any new website for our clients are not only visually appealing and modern but also user-friendly, search engine optimised, and effectively communicates their value proposition, ultimately helping them stand out in a competitive market.