DRA digital marketing

How Will Google Street View Virtual Tour Benefit Businesses

By Christina

Apr 27, 2017

What exactly is Google Street View See Inside

Most people are already familiar with Google Street View.  It's a great place to find out what's in an area you will be visiting on holiday or relocating to.  Google Street View See Inside uses the same technology as Street View, but with one click of an arrow from the street view map you can wander around the inside of a businesses premises.

Why Businesses Should be Considering Street View See Inside?

There are one million searches for street view every month in the UK, Google search engines own 95% of the UK search market, compared to Bing, Yahoo and others.  It gives you another avenue for people using Google to find you, as the See Inside also appears in the normal search results as well as on the map system.

Passing trade is far easier to attain when you operate in a City or Town, but if you are based in a rural local it is so much more important you get seen on Google maps, yet it's City and Town business that take advantage of this service.

When I first moved to a new county that is rural, I couldn't find businesses I wanted to purchase from.  They either weren't on the map or their websites were terrible, and I'd spent years learning not to trust websites that are not crisp and well designed.  I was used to being within a 5 minute drive from everything, driving up and down country lanes in the hope of finding flooring companies, kitchen merchants, landscape gardeners and so on could take hours, which wasn't an option.

I couldn't believe how little rural businesses are taking advantage of being online.  When they are the businesses that need it the most.

After six months I started to make friends and get referrals, but by then the majority of the work needed to be done on my house was completed by companies based in the county I had moved from.

Get Discovered - Your virtual tour can be seen worldwide in Google Search Results, on Google Maps, on your businesses Google+ page.  In addition you can embed the tour at no extra cost onto your website and Facebook.  With no ongoing Maintenance or renewal fees.

Attract More Customers - 97% of people search for local businesses before making a decision.  A Google virtual tour gives you competitive advantage.  It helps to build trust by giving your potential customers that extra level of confidence by allowing them to see inside your business.  They can see you are real, that you exist in the real world, and images have a significant impact on a person's decision making process.

It's affordable - Google Street View for your business may be one of the best and most inexpensive marketing opportunities available to you, especially when compared with direct mail campaigns, radio, magazine and newspaper adverts etc.  Google hosts the tour at no extra cost.  There are no on-going charges or subscription fees and the cost for most small/medium sized businesses is under £500.00.  A small price to pay for something with an indefinite return.

Need help getting your business found on Google? Contact us today and we'll work with you to get your business on the map.

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