What is Content Marketing
Content marketing uses helpful, relevant content to address the questions your potential customers are asking. It involves providing the right information at each stage your potential customers go through when making their decision to buy from you.
Starting with attracting their attention, engaging them, through to providing the right information that will help them choose you as a supplier.
Content marketing actively helps people find what they need, instead of traditional advertising that interrupts customers.
Why Invest in Content Marketing
Three quarters of buyers now conduct online research before they purchase. They can use Google search results, YouTube videos, questions on social media or reading customer reviews. You need to be in these places catching potential customers attention.
Content marketing can work as part of a wider inbound marketing strategy, combining many digital marketing elements into a campaign designed to attract, engage and convert your ideal customers into actual customers.